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Chart: Most-shared luxury fashion topics on Facebook
Let’s take a look at the most highly-shared topics on Facebook for luxury fashion brands. Below, in the Subject Explorer, you can see the most shared topics for the month of June. I’ve tweaked the...
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Which social media networks do hospitals post on most?
Where brands posts says a lot about how much they value a given social media channel, and how much effort they’re willing to put into it. With that said, let’s take a look at the global posting...
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Which social media networks do yogurt brands post on most?
As we’ve noted with other industries we’ve analyzed, how the brands allocate their posting across the different social media networks gives a good idea of how much they value each network. Let’s take a...
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Analysis of social media campaign #obeyyourverse from Sprite
In reviewing the soft drink category for content trends, I found an interesting campaign from Sprite that’s worth a closer look. I’ll typically review campaigns for an industry at least monthly, to see...
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An Instagram Leaderboard for Top Fashion Apparel Brands
Instagram and it’s stylized photos is obviously a natural fit for Instagram. So let’s take a look at a leaderboard of top Instagram KPIs for some of the leading apparel brands in the US market. The...
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Analyzing top social media posting keywords in any industry
Understanding what topics other brands in and around your industry are posting on, and how they perform, can accelerate your understanding of social media content as it pertains to your own brand. So...
View ArticleQ&A: Chris Lindland, CEO of Betabrand on Newsjacking HP T-Gate (Video)
Click here to view the embedded video. Betabrand knows how to break news. Or at least break into it. The San Francisco-based online clothing company has a history of newsjacking—it made a name for...
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Pet Food Social Media Campaign #becausebacon Analyzed
The Beggin’ pet food brand has recently launched a new social media campaign around the hashtag #becausebacon. The Subject Analyzer report, below, includes a number of key metrics showing the calendar,...
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3 Social Media Campaigns from Luxury Auto Makers in July
This past July there were some social media campaigns in the luxury auto industry worth taking a closer look at. Below, in the Subject Explorer chart, you see the topics brands were posting on the...
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Facebook July Leaderboard for CPG Dips and Dressings
CPG is a very broad business category, with sub-categories like soft drinks having brands with some of the larger social media fan counts anywhere. In our July ranking of the 25 most engaging brands on...
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Report: Social Media Benchmark & Content Trends for the Energy Drink Industry
In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top energy drink brands in the US. We’ll analyze 5 category leaders: Monster Energy, Red Bull,...
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Report: Social Media Benchmark and Content Trends for the Fruit Juice Industry
In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top fruit juice brands in the US. We’ll analyze 9 category leaders: Dole, Naked Juice, Capri Sun,...
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Jeb Bush = $35 Million Loser (TV Neophyte)
Does Jeb Bush have ANYONE who care about Media ROI? Jeb Bush has spent a lot of money on television advertisement campaigns. $35 million dollars, to be exact. He is the largest spender of TV...
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'Big in 2016' Social Media Predictions: Video Eats the World, Organic Social...
Well with everyone's 2016 predictions being tossed about on everything from the economy to sports to technology, its time to throw my hat in the ring: expect to see bucketloads more Donald, Bernie and...
View ArticleUnderstanding the new EU data regulations
The EU is changing its data protection regulations. They will be stronger and they will probably affect your business. Much hype has been written about this in the USA, most of it ill-informed...
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Marketing &'The Internet of Things': Radio Q&A with Author Rick Mathieson
Is 2016 the year marketing and the Internet of Things finally enter a meaningful new phase? Don't bet on it. But there are some promising signs. In the days since CES, much has been made of the...
View Article10 Digital Age Coke Taglines—From The Distant Past
Click here to view the embedded video.So much for "Happiness." As the marketing world obsesses over Coca-Cola's decision to trade out its hugely popular "Open Happiness" tagline to "Taste the...
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World's First Patent-Pending Brand Logo—A Behind-the-Scenes Video
It’s a logo like none other. Which is why there’s no way I could resist asking Rich Silverstein and other executives central to its creation to appear on-camera and share insights on "The Seagate...
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Virtual Reality Check: Q&A with Charlie Kraus of Limelight Networks (Pt 1)
It turns out the promise of virtual reality bites when compared to long-term prospects for augmented reality. At least that’s according to research from Manatt Digital Media that estimates the market...
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Virtual Reality Check: Q&A With Limelight Networks' Charlie Kraus (Conclusion)
If Augmented Reality holds so much more promise than Virtual Reality, are investments in developing VR-specific devices like Oculus Rift just a waste of time and money—especially when mobile phones...
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